Adoption of cryptocurrencies in the United Arab Emirates rose in 2024, up 41% from the year before through downloads of apps. App analytics platforms show that, up from 6.2 million in 2023, 15 million crypto apps were downloaded overall.
The most obvious increase happened in the later part of the year; downloads in the last quarter topped one million every month. Reflecting great market interest, December recorded an all-time high of 2.8 million installations.
Analysts credit favorable market conditions, legislative changes, and rising investor confidence among other things for this spike. Adoption was greatly raised by marketing initiatives; 60% of crypto app traffic comes from highly aggressive promotional activities. Retention is still difficult, though; one in five apps was removed within a month.
With January reporting 3.5 million installs—more than half of the total installations in 2023—the start of 2025 likewise displayed great momentum. With the UAE confirming its leading hub for crypto adoption, experts predict that the trend is going to keep on.
Industry companies are concentrated on increasing user engagement and retention to support development in this cutthroat market as crypto acceptance increases. Given 2025 is projected to set new benchmarks, crypto companies are preparing for more local development.
