EUROD Stablecoin: Europe Invests in Dollar-Pegged Solutions
ODDO BHF will issue the EUROD stablecoin, with Flowdesk providing liquidity and Fireblocks offering the tokenization infrastructure, according to an official announcement. The goal of this European stablecoin is to create a euro-pegged product that can act as a store of value and a payment solution, offering users an alternative to the overwhelming dominance of US dollar-pegged tokens like Tether (USDT) and USD Coin (USDC).
Guy de Leusse, the Deputy Chief Operating Officer at ODDO BHF, stated, “We thought it was important to have a European solution, in euros, as a counterweight to the supremacy of dollar stablecoins.” This announcement comes as the demand for local stablecoins increases, particularly as the EU ramps up crypto regulation under MiCA.
Where and When Will EUROD Be Available?
The EUROD stablecoin will be listed on the Spanish exchange Bit2Me, which is committed to providing regulated digital assets, according to an official announcement. The euro-backed stablecoin aims to offer users an alternative to the dominant US dollar-pegged stablecoins that are facing increased regulatory pressure, supported by the MiCA regulatory framework.
ODDO BHF is a European financial group formed from the merger of ODDO Bank (France) and BHF-BANK (Germany). These institutions, established in 1849 and 1854 respectively, have expanded in France, Germany, Tunisia, and Switzerland, while also growing within Europe.
Also Read : North Dakota Enters the Stablecoin Market with Roughrider Coin
The Growing European Stablecoin Ecosystem
The EUROD launch comes as Europe strives to develop a more robust stablecoin ecosystem. The stablecoin market is increasingly seeing European issuers compete against US dollar-backed tokens, signaling the start of new competition.
In April 2025, a euro stablecoin designed for the institutional investor segment was launched by SG-Forge of Société Générale. Named EUR CoinVertible, it was followed in July by the launch of AllUnity’s EURAU, a euro-denominated stablecoin created with the help of major players like Flow Traders.
The European Central Bank (ECB) has expressed concerns about non-European stablecoins entering the European market. Christine Lagarde, President of the ECB, has emphasized the importance of closing regulatory gaps to prevent the leakage of liquidity from the eurozone, particularly to foreign stablecoins.
Europe’s Growing Push for Homegrown Crypto Solutions
US-supported stablecoins currently lead the global market. In response, the European Union is pushing for euro-pegged solutions. The passage of the GENIUS Act stablecoin bill in the US has heightened the urgency for Europe to create locally governed solutions.
EUROD has been launched as part of this broader effort to boost Europe’s autonomy in digital finance. Pierre Gramegna, Managing Director at the European Stability Mechanism (ESM), has also urged Europe to back euro-denominated stablecoins for the stability of the region’s economy.
At the same time, the EU Parliament is reportedly debating the launch of a digital euro, though it is anticipated that the project won’t be launched until 2029.
