Effective December 9, Securitize, a platform specializing in the tokenization of real-world assets, appointed Michael Sonnenshein as Chief Operating Officer. Sonnenshein’s decision follows his departure from Grayscale Investments earlier this year, where he had been CEO since 2021.
Securitize, known for its pioneering work in using blockchain technology to tokenize traditional financial assets, has achieved a critical milestone by hosting over $1 billion in tokenized assets on its platform. To bring tokenized funds to market, the business works with major financial institutions including BlackRock, Hamilton Lane, and KKR.
Sonnenshein’s new responsibilities will include strengthening Securitize’s connections with asset managers, as well as driving marketing, sales, and distribution initiatives. His experience at Grayscale, where he played a key part in the successful launch of a Bitcoin ETF, will be invaluable in pushing Securitize’s expansion into the fast-rising tokenization market.
Sonnenshein’s hiring comes at a key time for Securitize, as the demand for tokenized assets continues to expand, opening up new avenues for investors to access markets more effectively. The company is well-positioned to play a key role in this transformation, leveraging Sonnenshein’s expertise to expand operations and capitalize on prospects in digital asset tokenization.
