A Tokyo-based investment firm named Metaplanet has now ranked among the biggest bettors on Bitcoin, taking over from El Salvador. The company’s latest acquisition of 1,241 BTC, valued at $129 million, pushes its total Bitcoin reserves to 6,796 BTC, currently worth over $700 million. Now, this total is more than the El Salvador reserve of 6714 BTC, which made it the world’s most “Bitcoinized” country.
CEO Simon Gerovich rang in the milestone on social media, remarking, “From humble beginnings to rivaling nations, we are just getting started.” The purchase, completed at an average price of $101,843 per Bitcoin, is the metaverse firm’s most expensive—and largest—to date.
Discover the Process of Establishing a Bitcoin Treasury
Metaplanet has been on a buying spree since April 2024, when it launched its Bitcoin treasury strategy. The firm bought 5,555 BTC in early May, following a series of buys made in March and April. So far in the second quarter of 2025 (Q2 2025), the reported Bitcoin yield of 38% shows how well the strategy has worked.
The strategy the company opts for is the high-conviction playbook made famous by Michael Saylor’s strategy, which now holds 555,000 BTC. Aiming for 10,000 BTC by 2025, Metaplanet is a new institutional player in global Bitcoin.
The significance of this shifting leadership in Bitcoin is noteworthy
The rise of Metaplanet reflects the growing trend of institutional adoption of Bitcoin, especially in Asia. After Bitcoin was made legal tender by El Salvador in 2021, it gained the reputation of being the leader in BTC reserves but has since lost that status to a private firm.
The growing importance of corporate treasuries in Bitcoin may shape its future. Metaplanet distinguishes itself from a government by its ability to seize market opportunities. They perceive the value of Bitcoin not only as a currency but also as a strategic asset with potential for other applications.
The news could potentially serve as a warning to El Salvador. This country has been an early adopter of Bitcoin. However, it has not been able to effectively scale its Bitcoin strategy at this time. Metaplanet demonstrates how even private entities can outpace nation-states in their digital holdings.
What are Bitcoin’s market implications?
Analysts are focusing on Metaplanet as Bitcoin’s price hovers around the $104,000 mark. Some analysts are observing temporary resistance in the price, while others believe that institutional accumulation could potentially lead to an all-time high.
Metaplanet is aggressively buying Bitcoin, indicating growing confidence in its value. The firm looks set to add 10,000 BTC, making it a constant demand driver in the coming months.
Conclusion: The new star of the Bitcoin universe
The rise of Metaplanet to the summit of the Bitcoin leaderboard is not merely a corporate affair, but a significant corporate affair that shows how digital assets can work wonders. After getting ahead of El Salvador, the company has shown that private firms can play a crucial role in the adoption of Bitcoin and the changing of the global financial system.
Metaplanet aims to be a significant player in the Bitcoin ecosystem with its ambitions and track record. Competition in BTC accumulation is heating up, making it clear that institutional Bitcoin dominance is already a reality.
Will Metaplanet reach its 10,000 BTC target by 2025? And what does this mean for the future of Bitcoin adoption? Stay tuned—the story is just beginning.
