🇪🇺 EURAU Launches: Europe Fires Back in Stablecoin Wars with Deutsche Bank, Galaxy & Flow Traders at the Helm
In a dramatic move that could reshape Europe’s role in the global digital asset economy, EURAU, a fully regulated euro-pegged stablecoin, has officially gone live on the Ethereum blockchain. The launch was spearheaded by AllUnity, a consortium backed by financial giants Deutsche Bank’s DWS, crypto heavyweight Galaxy Digital, and trading powerhouse Flow Traders.
The stablecoin went public on the last day of July, signaling the EU’s growing urgency to develop homegrown digital finance tools and reduce its reliance on U.S.-based stablecoins.
🔐 EURAU is Fully Regulated and MiCA-Compliant
What makes EURAU different? Regulation.
This isn’t just another stablecoin launched in a regulatory vacuum. EURAU is licensed and supervised by BaFin, Germany’s top financial watchdog, and is fully compliant with the EU’s Markets in Crypto-Assets (MiCA) regulation—a milestone in legitimizing euro-denominated stablecoins on a global scale.
Initially issued as an ERC-20 token, EURAU will expand to more blockchain networks in 2025, making it a multi-chain digital euro contender.
📈 First Listing on Bullish Europe Exchange
Bullish Europe, a Frankfurt-based exchange that secured four BaFin licenses in 2024, will be the first platform to offer EURAU trading. Though it still awaits its official MiCA license, Bullish is set to expand across Europe under the EU’s unified regulatory regime.
The launch also brings in trusted ecosystem partners like BitGo, a top-tier crypto custody firm, and other heavyweights including Metzler Bank, Fireblocks, 21X, DLT Finance, and V-Bank.
💶 Euro Stablecoins: Tiny Market, Big Ambitions
Let’s put things in perspective.
Despite being the official currency of the European Union, euro-pegged stablecoins account for just 0.2% of the global stablecoin market—less than $600 million in market cap compared to the $268.6 billion tied to USD-based stablecoins like Tether’s USDT, which alone commands $163.7 billion.
European authorities have long viewed this imbalance as a strategic vulnerability. The EURAU launch is clearly aimed at tipping the scales—or at least narrowing the gap.
📊 Signs of Growth: Euro Stablecoins Up 60% Since December
There’s momentum behind the euro’s digital revival. Data from Crypto.com shows that euro stablecoins have seen a 60% market cap surge since December 2024, growing from $367 million to around $587 million.
Still, adoption remains slow.
Even with MiCA in place, European Central Bank adviser Jürgen Schaaf recently called for global regulatory coordination to reduce dollar dependency, warning that fragmented oversight risks leaving Europe behind in the stablecoin arms race.
🚀 Final Take: A Bold Beginning for EURAU
EURAU isn’t just another stablecoin—it’s a bold experiment in regulatory-first innovation. With some of Europe’s most powerful financial and crypto institutions behind it, EURAU could be the catalyst that finally elevates euro-pegged assets into the mainstream.
