One of Dubai’s top banks, Emirates NBD, has added bitcoin trading tools via Liv, its digital affiliate. This calculated action enables Liv users to purchase, hold, and trade cryptocurrencies straight from the Liv X app, therefore increasing the accessibility of digital asset investment to UAE retail consumers.
Launched on March 5, Aquanow, a licensed digital asset service provider, drives the service, guaranteeing a safe and legal trading environment. Liv has teamed with Zodia Custody, a licensed custodian focused on digital asset protection, to improve security even more. This cooperation offers consumers a flawless and safe approach to interacting with cryptocurrency.
Liv X allows trading five main cryptocurrencies at launch: Cardano (ADA), XRP, Solana (SOL), Bitcoin (BTC), and Ethereum (ETH). Among investors, these digital assets have become rather popular; their presence on the platform shows the growing general acceptability of cryptocurrencies in the UAE.
The spread of Emirates NBD into cryptocurrencies fits Dubai’s larger goal of being a worldwide crypto center. With progressive rules drawing big industry players, the UAE has been aggressively creating conditions for blockchain and digital asset innovation. Actually, the nation has seen a significant increase in crypto acceptance as local trade activity and app downloads explode recently.
Underlining Emirates NBD’s dedication to innovation, Marwan Hadi, Group Head of Retail Banking and Wealth Management, stressed, “Introducing crypto trading on Liv X is a logical next step given the UAE’s one of the highest rates of crypto use worldwide. We aim to provide clients with a safe and easy interface so they may engage in this developing digital economy.
This action highlights how increasingly interested Emirates NBD is in blockchain technologies. Previously looking at blockchain-based financial solutions, the bank built an anti-fraud check system in collaboration with the UAE Central Bank. Now, by including cryptocurrency trading, Emirates NBD is underlining its forward-looking financial institution reputation.
Traditional banks like Emirates NBD are adjusting to fit the needs of their clients as digital assets continue to change the financial scene. The launch of crypto trading on Liv X marks not only a change in banking offerings but also a larger trend of mainstream companies embracing the direction of finance.
