The FIFA World Cup is set to take place in Qatar in November and December of 2022, and Crypto.com will be a sponsor of the event. In addition to being the exclusive cryptocurrency trading platform sponsor of the event, the brand of the company will appear both inside and outside the stadiums where the event is being held. Crypto.com is also offering new and existing users the chance to attend matches and win exclusive merchandise as part of their new service.
There is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football, We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.
Kay Madati, Chief Commercial Officer – FIFA
As part of the company’s branding campaign, it has made sports sponsorship deals a core component. As part of a $700 million, 20-year deal, it bought naming rights to the Staples Center in Los Angeles last November and ran a commercial starring actor Matt Damon.
The company announced last month that Crypto.com will sponsor the Formula One Miami Grand Prix in May, a five-year sponsorship deal with the Australian Football League signed in January.
On February 13, the company was also one of several industry heavyweights to advertise during the Super Bowl, including FTX and Coinbase. LeBron James appeared in the 30-second commercial that highlighted Crypto.com’s partnership with the four-time NBA champion to teach kids about cryptography.
Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.
Kris Marszalek, CEO/Co-Founder – Crypto.com
Crypto.com was founded in 2016 and has more than 10 million customers and 4000 employees all over the world, primarily in the Americas, Europe, and Asia.
