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Chainlink and Mastercard Enable Crypto Buying for 30 Crore Cardholders

Mastercard has partnered with Chainlink to allow more than 3 billion users to purchase cryptocurrency on-chain via their cards. With the support of Web3 leaders Zerohash and Swapper Finance, the partnership seeks to facilitate crypto adoption through secure and compliant fiat-to-crypto conversion.

Chainlink and Mastercard Team Up for Easy Crypto Purchase for All

Mastercard and Chainlink teamed up so that Mastercard’s over three billion holders will be able to buy crypto directly on-chain. This is a major advancement in the direction of making it easier and easier for the everyday user to step into digital assets by removing the gap between traditional finance and Web3.

On June 24, it was announced that the collaboration would enable secure and compliant fiat-to-crypto conversions. These conversions will be used directly within Mastercard’s payments network. This new crypto innovation lets users purchase on-chain access to digital currencies without leaving the ecosystem, unlike conventional crypto cards that convert after purchase.

A New Era for Onchain Payments

Web3 innovators like Zerohash, Swapper Finance, Shift4 Payments, and XSwap support the partnership. The feature is both safe and scalable with the help of its infrastructure, liquidity and regulatory compliance. Uniswap‘s decentralized exchange protocol aids in facilitating efficient on-chain transactions.

Chainlink co-founder Sergey Nazarov said, “It was a complicated and layered collaboration.” He stressed that this ultimately results in a seamless and secure experience accessible to crypto novices and experts alike.

Not Just for Crypto Natives

This solution was designed for everyone from the start, unlike standard crypto services, which require deep know-how or complex wallets.” While speaking to CoinDesk, a spokesperson from Chainlink Labs mentioned that the platform is non-custodial and it was launched on Swapper Finance. The platform is built using account abstraction, which improves usability while giving users full control of their assets.”

The spokesperson added that this solution had to be built for everyone, not just crypto natives or fans.

Mastercard’s Expanding Crypto Strategy

Mastercard has been ramping up its presence in the crypto space throughout 2024 and 2025. It already launched crypto debit cards with Kraken and MetaMask and claimed to tokenize 30% of its 2024 transactions. The firm is deepening their commitment to bringing blockchain to the everyday money movement with their new Chainlink integration.

Raj Dhamodharan, Executive Vice President of Blockchain and Digital Assets at Mastercard, says that people want to easily connect to the digital assets ecosystem, no doubt about that.

Unlocking a Secure and Innovative Way to Transform On-Chain Commerce and Broaden Adoption

Visa Also Making Moves

Visa, Mastercard’s competitor, is looking to deepen its links to crypto. In late 2024, it collaborated with Coinbase to allow for instant crypto deposits and withdrawals. Visa has invested in Web3 payments and has also created its own digital currency ecosystem.

Mastercard is working with Chainlink to enable its users to buy crypto directly on their secure and user-friendly platform. They appear to have gotten a good deal before it was too late.

Why This Matters

New users face challenges when purchasing cryptocurrency using fiat money often. It’s difficult for things to catch on due to complex processes, regulations, and lack of transparency. The goal of the collaboration is to improve the story, offering an easy, seamless, and fully secured way to convert.

With compliance infrastructure from Zerohash, card processing from Shift4, and a seamless Swapper and XSwap interface, the collaboration paves the way for a future where digital asset access is as easy as a swipe.

author avatar
Alex
Formally freelance blogger Alex is passionate writer with interest in Finance and Business, fascinated about crypto following news and covering stories.
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