After more than a decade of serving institutional clients, BitGo, a digital asset custody provider, is expanding its offerings to include regular investors. This is a strategic shift for the company as it attempts to meet the growing need for secure and dependable digital asset management solutions among individual users.
BitGo’s newly established platform provides a variety of services similar to those offered by cryptocurrency exchanges. Retail investors have access to trading, staking, and wallet services, as well as regulated custody alternatives via cold and self-storage solutions. BitGo hopes that these products will help close the security and reliability gaps that many retail crypto consumers face.
BitGo currently serves over 1,500 clients from 50+ countries, including big organizations and cryptocurrency exchanges. By entering the retail arena, the company intends to provide its trusted institutional-grade security to regular investors, offering tools to simplify crypto administration while assuring safety.
This move comes as the worldwide cryptocurrency user base is expected to surpass one billion by the end of 2024. BitGo tailors its technology to meet the demands of this growing sector, emphasizing both security and usability.
In addition to retail expansion, BitGo is diversifying its business by introducing a dollar-pegged stablecoin and creating a regulated platform for managing native tokens for Web3 projects. The company is also a significant custodian for Bitcoin exchange-traded funds (ETFs), providing secure cold storage solutions to major issuers.
With a valuation of $1.75 billion as of August 2023 and an investment of $100 million, BitGo persists in its innovation within the digital asset field. By utilizing its years of experience in institutional services, the company is well-positioned to become a retail crypto industry leader, providing individual investors with secure and user-friendly solutions.
